Tuesday, July 20, 2010

Winning the Lost.... Through Propoganda?

Let us all have the honesty to call the marketing of the church what it is: propaganda. Maybe it is propaganda dressed in good intentions, but it is manipulation none the less.

And when you feel like you have to market the church, what are you subconsciously admitting? Be honest. You don't believe that God will do his work unless it is through you. Deep down, you don't believe that the Word of God possesses the innate ability to change hearts and minds so it requires an external human agency to convince people of its veracity and worth. Why else would you go away from a defense of the faith (apologetics) and move into a marketing of the church and its brand (propaganda)?

I see no difference between the approaches of the marketeers of the modern church and propagandists. Their presuppositions, pragmatic approaches, rationalizations, and methods appear to be more similar than dissimilar. An obsession on packaging and emotional manipulation reveals that the presenter believes it is his job to convince opinions and change minds rather than just plainly state the truth.

Make no mistake. The church is not the propaganda office of the Kingdom of God. There is no biblical mandate for us to sell or build the church. We are called to "proclaim repentance and the forgiveness of sins" which is totally different than "winning people for Jesus" or "growing the church". That is God's job.

“The most brilliant propagandist technique will yield no success unless one fundamental principle is borne in mind constantly - it must confine itself to a few points and repeat them over and over.”
-Joseph Goebbels

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