Friday, March 27, 2009

Ridley Scott and a Common Assumption of Marketing

Ridley Scott is a renowned director who is known for deep, thought-provoking film. He made an interesting quote about having to deal with the marketing side of film. Here Mr. Scott hits the nail on the head: when you over-market an idea, you essentially kill everything that is smart, true, and beautiful about it in order to make it universally appealing.

Why does this quote apply to the church? Because we live in an age where many people are so blinded and foolish that secular business comments like this can actually be used to critique the temple money-changers who are trying to incorporate the mystical Body of Christ so that it can be reinvented, reimagined, and presented like a mundane product.

Ridley Scott on Marketing's thought process:

"If you got it don't be afraid of being intelligent, right? You can't allow for the lowest common denominator. If they don't get it, too bad. Because sometimes the danger is that Marketing generally does believe that, if you come across as too intelligent, people won't go."

-Ridley Scott, The Director's Commentary for The Kingdom of Heaven: Director's Cut.

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